Hiring is the basic necessity for procreating a company that is self sufficient to fire on all the cylinders and talent is the very foundation of an effective business. Everybody looks forward to hire the best talent available for the job. Nevertheless, where should one begin if it happens to be an upstart establishment and one is just beginning to get their feet off the ground? More significantly how does one reach out to the talent that is on the verge to be acquired by someone else or already taken, that is, the passive candidate base. The solution for this persistent issue is building or development of corporate culture.
One of the greatest examples for understanding the importance of culture on the business is to look no further than Uber. This ubiquitous transportation company has been drooping from its position in the market by a series of controversies that include instances of unfair treatment, allegations of discriminations, poor leadership conditions as well as the unjust treatment of its drivers. The situation worsened with an accusation of sexual harassment by a former employee triggering an independent investigation into the culture and practices of the enterprise. The recommendations of the investigation however brought in better controls over spending, HR as well as other areas that lacked standardized oversight.
Although a healthy culture can emerge from the natural course of business, an effective corporate culture is one that encourages the employees to grow and develop. According to industry, leaders in the Recruitment vertical it is the “Culture fit” that one needs to emphasize and work on. The best workplaces are the ones that have the most engaged company culture and branding which supposedly play a crucial role in hiring the top-level talent. It is the only path to defining the success of the business brand.