Recruitment marketing pays special attention and focus on Culture fit as it plays a crucial role in the success of any organization. As we know recruitment, marketing heavily relies on the pretext of brand promise which is the core element in filling and sustenance of the talent pipeline.
Although technology plays an ambiguous role in supporting business and defining superlative customer experience as well as engineering the marketing strategy and bringing those strategies onboard to life however simply acquiring and processing the data is never enough. What matters is how the work the work is done.
Data is required for fulfilling the underlying necessities of the customers and in case of clients, the candidates are the customers. For the candidates more than anything to offer themselves to the organization a sense of belonging is necessary.
In this way the aspect of “sense of belonging” becomes the backbone of Talent Acquisition ”Culture Fit”. In all probability benefits, perks and a good takeaway salary are significant factors for a candidate decision to accept a position and work for an organization. However understanding whether the culture of the organization is a perfect fit for the individual will most often determine whether the candidate will make it on-board the organization.
As such cultivating a strong employer brand and culture which offer culture neutrality and a sense of belonging are considered as essential for attracting the immensely skilled passive candidates that are among the most sought-after employees.
Many giants like IBM have accepted and acknowledged supporting the significance of culture fit and the sense of belonging in an organization, which are the driving forces behind the success rates of an organization. Many other big wigs have taken the cue and are now following in the footsteps of this new concept.